Job Title: Multimedia Communications Coordinator         Days/Status: Exempt, 233 Days

Department/School: Administration.                           Reports to: Executive Director of Communications


Title Multimedia Communications Specialist
All Candidates are required to submit a Portfolio that includes video, social media and writing examples.

Your sample presentation can be emailed to
Subject line should read "Portfolio for Last Name, First Name"


Job Title: Multimedia Communications Specialist
Days/Status: Exempt, 233 Days
Department/School: Administration
Reports to: Executive Director of Communications


Primary Purpose:
The purpose of the GCISD Department of Communications Services
is to support the district’s mission, vision and core beliefs through a
two-way communication program with internal and external publics
that promotes the successes and accomplishments of the district
and its students and staff; informs stakeholders of the objectives,
policies, needs and procedures of the district; increases awareness
of matters of state and national importance that affect the district;
fosters community support and a positive image of the district and
it’s schools and programs; and emphasizes the district’s
commitment to continuous educational improvement and success
for every student.


The role of the Multimedia Communications Specialist is to work
alongside department staff in promoting news and announcements
of the district, with a focus on multimedia content including videos,
photography, social media/blogs, and digital signage.


This position will support both internal and external multimedia
needs of the district and contribute in an active, demanding and
dynamic communications/public relations environment.


The ideal candidate will hold a degree in broadcast journalism,
multimedia communications, video/media production or related field
from an accredited college or university and will have proven
experience in the production of multimedia projects using a variety
of communication mediums.


Special Knowledge/Skills: 

Strong writing, editing, and research skills Script writing and storyboarding skills Web video production and posting Strong video graphics creation ability Social Media Strategy and Storytelling Ability to consistently meet deadlines Organizational skills and ability to multi-task Knowledge of AP Style, preferred General knowledge of digital photography Working knowledge and experience with various computer programs including Microsoft Office and Adobe Creative Cloud) as well as video editing software including Final Cut Pro and Premiere Initiative, positive attitude and strong work ethic Self-motivated with the ability and willingness to also work within a team Reliable transportation to and from district events, as assigned


Major Responsibilities and Duties:

1. Manage District Social Media and act as liaison for campus accounts

2. Produce and disseminate multimedia content for publicity including videos, photography, social media/blogs, and digital signage

3. Actively participate/assist in the implementation of the district’s LEAD 2.0 communications strategy

4. Assist in GCISD Game Day Experience

5. Serve as the secondary point-of-contact for the district website to assist with content maintenance and updates, supporting Page 3 of 4 campus sub-site directors when needed and providing necessary training to assure overall quality in content and design

6. Operate audio/visual rack system and remote camera system for Board Room functions including monthly Board meeting; troubleshoot issues with the room’s technology; and prepare and post Board meetings online within 12 hours of meeting

7. Produce special video projects as assigned, providing scripts and storyboards when needed or requested 8. Assist with special events planning and preparation

9. Maintain Communications Department social media calendar of important annual dates and celebrations

10. Assist with special-project writings, publications and presentations as assigned including brochures, community reports and marketing materials

11. Assist with messaging and handling media calls during crisis situations or as the need arises

12. Contribute news releases, web and social media postings, and photography toward district publicity


Working Conditions:
This position directly reports to the Executive Director of Communications and works
in an office/studio setting within the Administration Complex, with regular travel to
schools and facilities within the district.
Mental/Physical/Environmental Demands:
Demonstrate patience, flexibility and professionalism when
interacting with students, staff, parents, visitors, and members
of the community
Standing, squatting, kneeling and other positions as necessary
for photographing/videoing district news
Periods of sitting as needed to complete writing projects
Maintain emotional control under stress
Work with frequent interruptions
Regular district-wide travel
Ability to attend after-hours district and community events

The foregoing statements describe the general purpose and
responsibilities assigned to this job and are not an exhaustive list of
all responsibilities and duties that may be assigned or skills that may
be required.