Job Title: Multimedia Coordinator                                

Wage/Hour Status Exempt 233 days

Reports to: Executive Director of Communications               Pay Grade: 102

Dept./School: Administration                                            Date Revised: 06/2022

Primary Purpose:

The purpose of the GCISD Department of Communications Services is to support the district’s mission, vision and core beliefs through a two-way communication approach with internal and external public that promotes the successes and accomplishments of the district and its students and staff; informs stakeholders of the objectives, policies, needs and procedures of the district; increases awareness of matters of state and national importance that affect the district; fosters community support and a positive image of the district and its schools and programs, and emphasizes the district’s commitment to continuous educational improvement and success for every student.

The Multimedia Coordinator works alongside department staff to promote the district by developing multimedia content including videos, still photography, graphic design and social media posts. This position supports both internal and external multimedia needs and various platforms.  

Qualifications:

Education/Certification:

The ideal candidate will preferably hold a degree in broadcast journalism, communications or a related field from an accredited college or university and will have 4+ years of communication-related or multimedia development experience.

Special Knowledge/Skills:

• Video production and still photography background
• Working knowledge of Adobe suite including Premiere, Photoshop, Illustrator and After Effects is recommended
• Short script writing and storyboarding skills 
• Familiarity with video systems, cameras, switchers, routers, and lighting
• Ability to conduct interviews with both students and staff
• The ability to help run our live sports production for GCISD Game Day 
• Knowledge of audio systems and mixing equipment
• Graphic design experience 
• Knowledge of a Tricaster A/V production switcher, Tricaster 3Play replay system, Daktronics Display studio a plus
• Experience with streaming events 
• Ability to meet deadlines
• Initiative, positive attitude and strong work ethic
• Reliable transportation to and from district events, as assigned. 

Responsibilities and Duties:

1. Produce and disseminate multimedia content to promote the District, including videos, photography, social media/blogs, podcasts, and digital signage 
2. Produce special video projects as assigned, providing scripts and storyboards when needed or requested 
3. Actively participate/assist in the implementation of the District’s communications strategy 
4. Assist with the development and implementation of targeted and ongoing communication-related training for employees as defined in LEAD 2.0 communications strategy 
5. Work on GCISD Game Day Operations by producing content for varsity football games including Game Day videos, Game Day graphics, sponsor ads, etc. 
6. Actively participate/assist in script writing for varsity football games and ensuring schedule is met during games 
7. Oversee, mentor, and train student volunteers before and during games. Operate Tricaster A/V production switcher, Tricaster 3Play replay system, Daktronics Display Studio, and troubleshoot issues with technology
8. Communicate with other staff members and student volunteers about needs and events during games 
9. Operate audio/visual rack system and remote camera system for boardroom functions including the live stream of monthly school board meetings; troubleshoot issues with the room’s technology, and prepare and post-board meetings online within 12 hours of meeting 
10. Assist with special events planning and preparation 
11. Contribute multimedia content to news releases, web and social media postings to promote GCISD 
12. Assist with graphic design projects and campus branding initiatives 
13. Assist with special-project publications and presentations as assigned including brochures, community reports and marketing materials 
14. Assist with messaging and handling media calls during crisis situations or as the need arises 

Working Conditions:

This position directly reports to the Executive Director of Communications. The Multimedia Coordinator works in an office setting within the Administration Complex, with regular travel to schools and facilities within the district.

Mental Demands/Physical Demands/Environmental Factors:

• Demonstrate patience, flexibility and professionalism when interacting with students, staff, parents, visitors, and members of the community
• Periods of sitting, standing, squatting, kneeling and other positions as necessary for photographing district news
• Periods of sitting as needed to complete writing and video projects
• Maintain emotional control under stress
• Work with frequent interruptions
• Regular district-wide travel
• Ability to attend after-hours district and community events

The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.